Interview with Carolin Kopp, Master of Architecture
Sustainably convincing: Our Product Quality
Consumers are our top priority. For their personal skin and beauty care, we develop innovative products which offer reliable quality and impressive value for money.
Sustainability is an important part of our product quality. Our consumers rightly expect our products to offer excellent skin and environmental compatibility. They assume that we keep the promises we make for our products, and that our suppliers also accept responsibility for their employees and for society in the same way we do.
We make our living from the trust that our consumers place in us. Day by day, we do everything within our power to justify this trust.
Sustainability by Excellent Quality
Outstanding quality is our capital. We have realigned our quality management system on the basis of the Beiersdorf Consumer Business Strategy. Find out more here. more
Research & Development
We can look back on over 125 years of success because we have always been able to impress and delight our consumers with innovative products. more
Innovative Skin and Beauty Care
Our high innovation rate was reflected in 100 newly developed products in 2009, and our innovation quality in 133 patent applications. more
Fulfilling Consumer Wishes
Our Consumer Business Strategy focuses on consumers and on their individual skin and beauty care needs. more
Global Reporting Initiative
The Global Reporting Initiative precisely defines what information a sustainability report should contain. We report on all the required indicators – including those for the area of product responsibility. more
Our Brands
You can rely upon Beiersdorf: we manufacture exclusively for our own well-known brands. An overview of our range of brands is shown here. more
Global Reporting Initiative
